I have been receiving many questions from my students and customers about how they can generate traffic to their website. What is shocking to me is that some of them do not even know that they have to generate traffic.
Traffic is the lifeblood of any business. You may have the most beautiful website, or a website that is touted to have an excellent conversion rate, but if your website does not get any traffic, then you are not going to get any sales. A website without traffic is like a shopping mall without visitors.
There are two main types of traffic.
There’s free traffic and paid traffic.
Paid traffic gets you traffic instantly in most cases. However, you will have to continually invest in paid traffic in order to get that stream of traffic.
Free traffic may not get you traffic immediately, but its main purpose is to bring you a steady stream of traffic in the long run.
Either method you choose involves getting your website link to your target audience and potential buyers. I will briefly run through a few traffic methods in this post.
Facebook has approximately 2 billion users. You have a huge market to tap into right there!
If you’re not advertising on Facebook, you’re missing out on a huge potential goldmine. There are many ways you can advertise on Facebook, but for starters, you should create what is known as a news feed ad.
These ads show up on the Facebook news feed of people you target. You target people based on their interests.
For example, if you are selling a fitness course, then you may opt to target people who like fitness experts such as Ashley Borden, Jillian Michaels or Tony Horton.
You could also target people who like fitness clubs such as California Fitness or Fitness First. I recommend you keep your budget to $10 a day.
You can send your traffic to a squeeze page, a landing page, or your own fan page.
Just bear in mind that sending traffic to your own fan page is typically cheaper than sending people out of Facebook.
Email Solo Ads
Email solo ads are ads you buy from other email marketers.
You pay the marketer to send an email to their list, promoting your own squeeze page so that you can build a list too.
This form of traffic is really the most targeted traffic you can get if you are building an email list. However, solo ads are most popular in the internet marketing niche. You may find solo ad vendors selling solo ads for other niches, but those may not be as popular as solo ads for the internet marketing niche.
Solo ad vendors sell solo ads based on a certain number of clicks currently.
For example, they may charge $50 for 100 clicks. This means that for $50, the vendor will send an ad to his or her email list and ensure that your link in the email is clicked at least 100 times.
Most vendors will deliver a few extra clicks or what is known as “over delivery” (OD), so you’ll effectively be playing slightly less than $0.50 a click.
If you intend to buy solo ads, make sure you have a click tracking script so that you can track the number of clicks you’re receiving as well as the number of subscriber optins you’re getting.
This way, you’ll know if the solo ad vendor’s clicks are converting well for you and can test your ROI.
This method may be old school, but it still works very effectively.
The idea here is to visit blogs of people writing about your niche topic and leave a comment with your URL. Don’t just blatantly write “this post is great”. Write a constructive comment to show that you read the blog post and you know your stuff.
Build rapport not only with the author but also the other readers that the blog gets.
When they see that what you’re writing makes a lot of sense, then you’ll not only get their respect but you could also very well get a visit from them on your website.
This method works very similarly to blog commenting.
You’re using Facebook as your fan page and leaving comments on posts from fan pages related to yours. Like what I wrote above, you have to build rapport and write something constructive.
However, Facebook posts are more likely to go viral.
Hence, just one comment from you could go a long way. Now besides leaving comments on posts, you could also like other people’s comments, especially if you think that they will be interested in your fan page.
When you like another person’s comment, there’s a chance that he or she may click through to see what your fan page is about. When that happens, you could very well get the person’s like on your fan page. This is a really effective way to growing your fan base steadily.
I hope this post has been eye-opening for you. Go out there and take action.
Pick one of these methods mentioned here and start driving traffic to your website or fan page. I look forward to hearing your success stories!