Online Marketing Secret Number Two is:
Marketing matters as much, sometimes even more, than the quality of your product.
In a way it’s sad but true.
This is a central reason why some people are able to get away with selling okay products and making a fortune, while others can’t seem to make money even with the world’s greatest solution to a problem.
If you create something people want but don’t necessarily need, do great marketing, and have a fantastic sales letter, you’ll make more than if you created something of great value that has a lukewarm debut and an okay sales letter.
But make an incredible product that people are desperate for, do the best marketing job you can, and back it up with great copy, you can make a fortune.
Studies about online marketing dating back to 2001 support this theory:
People rationalize buying decisions based on facts, but people make buying decisions based on feelings.
That’s it in a nutshell. Appeal to both the brain and the emotions.