Online Marketing Secret Number 28:
The famous “don’t put all your eggs in one basket” saying is true.
Applied to internet marketing, this means that you can’t get tied to just one way to market your business and hope to get very far.
True, once you become very successful, you may end up leaning heavily on a huge list you’ve built, or a group of JV partners.
However, while you’re still moving from part-time to full time or from struggling entrepreneur to successful business owner, you want to use as many available ways to market your business as possible.
The more ways there are for people to hear about you, the more ways there are for them to hear about your competitor first.
Don’t reject new ways of gaining market share just because you don’t understand them. Learn the new trends, test them and then decide.
Don’t just use free traffic methods.
Even if they work great for you over the long-term, you can sometimes get better short term results from advertising.