One of the ways to earn money online is to build an email list and do email marketing to profit. Email marketing can be applied to both online and offline businesses.
In fact, having a list of your prospects and customers is a must have, and very much an asset to any business, be it online or off.
On the internet, you can easily build an email list, or “database”, of subscribers and customers with a simple landing page (AKA “squeeze page”) or with an email capture form on your blog or website.
Although promotions of products is necessary to create revenue, we also need to provide value to our email list of subscribers.
It’s not only about offering your subscribers different types of products to buy, but also understanding their needs and helping them solve their problems!
This is part of the process where you “build a good relationship” with your email list.
Building a good relationship with your email list is not an overnight affair and needs to be done consistently. Whether your lists of subscribers are freebie seekers, paid customers, or newsletter subscribers, there are ways you can provide them with value.
Here are 3 simple methods you can apply immediately:
Method #1: Providing Valuable Content
Content is “KING” on the internet. When you provide valuable content and information, your subscribers will be able to get informed and educated.
If you truly want to help your subscribers, you want them to be able to solve their deepest problems. You can email your subscribers tips and tricks on how to do deal with certain issues or point them to useful resources that can help them.
Method #2: Survey And Feedback
To truly understand your subscribers, you need to gather information about what they want.
You can conduct a survey, poll or simply ask them for feedback in your emails. Remember, your subscribers are humans too, not just an email address.
You can use free tools such as Google Online Forms or Survey Monkey to get their feedback. For example, you can list down a few issues that you think is the most pressing for your topic and ask your subscribers to rank these issues. Once you know what is it they want help in, you can offer suitable products and services as solutions. This matches the problems faced to potential solutions which helps you make much more revenue in your business.
Method #3: Sharing About Yourself And Your Experiences
Believe me, one of the best ways to build a good relationship with your email list is simply to show them you’re a real person just like them! Your subscribers and customers want to know WHO is writing the emails, show yourself, have a personality. Build trust.
Too many marketers hide behind their emails and chose to remain “faceless”.
For example, you can put a photo of yourself in your emails as a sign off. This is simple but powerful.
It’s an easy way to connect and build rapport with your list.
Here’s an example:
In your emails, you can also share some parts of your personal life and experiences . This makes you REAL and believable.
Similarly, sharing valuable lessons you had personally experienced can be very beneficial to your list as a way to learn from someone else’s mistakes and successes.
So these are 3 easy ways you can use to build a good relationship with your email list of subscribers and customers. Try them out now!
Finally, always remember that each of your subscribers is unique and a real human being. Treat them well and respect them and they will do the same to you.